Archive for the ‘lobbying’ Category

Till death do us part

September 11, 2010 Leave a comment

Many people underestimate the power of loyalty.  You name it, people are loyal to religion, a political party, an airline, a bank or credit union and friends, its in our DNA – unless your flakey! Once someone becomes loyal to something, it is often times very difficult to break that loyalty.

With me so far?

But how do you build these loyalties? Think of it as a love relationship – it takes months, years to build the trust and loyalty that will lead to marriage.

hugs and hugs

Image by happykatie via Flickr

Throughout the entire process you have to listen and learn what the significant other wants.  So long as the person feels they are loved and acknowledged, that relationship will cherish and continue.  However, if the bond of trust is broken, the loyalty will break apart and often times leads to a break up or divorce. So, don’t cheat on them, treat them right and cater to their needs!

Easy enough, no?

I bring this topic up because often times, companies make it a goal to expand wallet share with their clients (deepening client loyalty) but they struggle on how to get there.  As I stated before, it’s frankly rather simple, you have to get to know the needs and wants of your target audience and you have to do your best to meet those expectations; they must feel you’ve got their back. But I think that often times institutions get lost in the translation and focus too much on the numbers and lose sight of what their goal is and what has to get done to get there.  What happens if you neglect your spouse?

This dynamic also takes place in politics as politicians also have loyalties.  What did I say about loyalties before? It takes time, effort and TLC to build them.  Additionally, the relationship has to be mutually beneficial.  Again…

sometimes organizations want for lawmakers to just do what they are asking them to do.  They forget that they have to work with politicians and earn their loyalty.  One of the main things that I do as a lobbyist is build trust, strengthen relationships.  Organizations have to learn to do that too.

Here’s where many people get hung up though… you gotta have a mutually beneficial relationship for there to be any true loyalty (you scratch my back, I scratch yours!).  I’m not saying that if you’re trying to get things done in politics you go and buy your congressman, if you do, you might end up “stuck” for several years, somewhere you don’t want to be!  But if a politician is an advocate of your cause you have to at the very least let those in your organization know that the politician is on their side, that he’s got their back and is working for them.  You must work to ensure that politician comes back to the legislature, GET INVOLVED!

Those that neglect their marriage and friendships end up very alone.

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